FOUR MONTHS IN:
What I’ve gleaned from not buying clothes for a year.
Sometimes I feel that my obsession with clothes stems from how much time I spend perusing street-style blogger posts and New Arrivals pages, as an excuse to stay on top of the style game, as if there were an actual apex somewhere. Fashion frontiers are an illusion. The same with anything in history, context is everything, and the slow unwinding of memory and records allows something to be “fresh” or “spun-off-of”. That’s where the battle between personal style and collective trend steps in. If I allowed myself to stop tuning into what feels like the front lines all the time, I’ll probably have a better chance of not “going over the top”.
Which leads me to my larger point of discussion. With every post I write, I wonder how my addition of “boy, I picked this out today. Then I put it on. And I didn’t buy anything. What did you achieve?” to the world adds to it in any way. Not only is fashion blogging contrived, but somehow, somewhere, it might fuel someone to spend a dollar or two on something I endorse. As if this person knew me. As if my opinion held a little more weight, simply since a) I took the fucking energy to write it, and b) I spelled everything in the sentence correctly.
If we are to zoom out even further, there are two ideas at play. For one, as the Man Repeller so aptly discusses, we are blinded by the label, or the source. Leandra Medine has become her own brand, her own label, and since I can use her name almost interchangeably with her blogging alias, I would say that she is also the root of some spin that I am discussing today. Second is this whole idea of consumption to begin with. To see how the founder of Patagonia feels about it, click here. (For reals though, it’s a kickass article). We are all fueling labels, and we are all blinded by them — we perpetuate the act of emancipation from nature, as if we were in a vacuum, and are in love with the endless iterations we create for ourselves in a material world.
I’m going to quote a song called Iscariot by Cleveland pop-miestros, Walk The Moon, to conclude here:
That’s what you want, but it’s not what you’re asking for.
I said that’s what you’re asking, but you’re gonna get more
than you bargained for.
I said, that’s what you had, but you don’t have it any more.
You had it coming.